Jon’s Product and Project Management Realm
Product management is an organizational function that guides every step of a product’s lifecycle — from development to positioning and pricing — by focusing on the product and its customers first and foremost.
Project management is the application of processes, methods, skills, knowledge, and experience to achieve specific project objectives according to the project acceptance criteria within agreed parameters. Project management has final deliverables that are constrained to a finite timescale and budget.
MAIN WEB PORTALS
Project Management (Waterfall)
Purpose: To deliver a specific effort on Time, in Scope, and within Budget.
Leadership: Creates the project plan and manages the required cross-functional work.
Work: Sets schedules, analyze capacity for different teams and ensures timely delivery.
Product Management (Agile)
Purpose: To release an offering that serves company goals and customer needs.
Leadership: Creates the product roadmap and leads the cross-functional team responsible for the product.
Work: Defines product goals that support the company vision, communicating this to the rest of the team.
Initiating Process Group
- Develop Project Charter
- Develop Project Charter
- Project Stakeholder Management
- Identify Stakeholders
Discovery and Innovation
- Develop Market Insight
- Segment Markets
- Define Customer Targets
- Assess Customer Needs
- Create Customer Personas
- Detect Industry Trends (PRESTO)
- Evaluate Competitors
- Compare Competitors Products
- Formulate Strategy
- Establish Strategic Baseline
- Configure Product SWOT
- Determine Life Cycle State
- Uncover Opportunities
- Integrate Product Roadmap
- Align Cross-Functional Teams
Planning Process Group
- Project Integration Management
- Develop Project Management Plan
- Project Scope Management
- Plan Scope Management
- Collect Requirements
- Define Scope
- Create WBS (Work Breakdown Structure)
- Project Schedule Management
- Plan Schedule Management
- Define Activities
- Sequence Activities
- Estimate Activity Durations
- Develop Schedule
- Project Cost Management
- Plan Cost Management
- Estimate Costs
- Determine Budget
- Project Quality Management
- Plan Quality Management
- Project Resources Management
- Plan Resource Management
- Estimate Activity Resources
- Project Communications Management
- Plan Communications Management
- Project Risk Management
- Plan Risk Management
- Identify Risks
- Perform Qualitative Risk Analysis
- Plan Risk Responses
- Project Procurement Management
- Plan Procurement Management
- Project Stakeholder Management
- Plan Stakeholder Engagement
New Product Planning
- Prioritize Opportunities
- Produce Opportunity Statement
- Shape Value Proposition
- Assert Competitive Positioning
- Build Prototypes
- Develop Business Case
- Derive Forecasts
- Compose Product Requirements
- Prepare Launch Plan
- Define Marketing Mix Model
- Establish Future Metrics
- Conduct Make V Buy Analysis
- Construct Product Master Plan
Executing Process Group
- Project Integration Management
- Direct and Manage Project Work
- Manage Project Knowledge
- Project Quality Management
- Manage Quality
- Project Resources Management
- Acquire Resources
- Develop Team
- Manage Team
- Project Communications Management
- Manage Communications
- Project Risk Management
- Implement Risk Responses
- Project Procurement Management
- Conduct Procurement
- Project Stakeholder Management
- Manage Stakeholder Engagement
New Product Inroduction
- Oversee Development
- Manage Scope & Trade-Offs
- Manage Projects
- Secure Regulatory Approvals
- Catalyse Ecosystem
- Synchronize Operations
- Prime Channels
- Publish Marketing Materials
- Conduct Sales Training
- Prepare Service Organization
- Announce Product
- Conduct Analyst Meetings
Monitoring and Controlling Process Group
- Project Integration Management
- Monitor and Control Project Work
- Perform Integrated Change Control
- Project Scope Management
- Validate Scope
- Control Scope
- Project Schedule Management
- Control Schedule
- Project Cost Management
- Control Costs
- Project Quality Management
- Control Quality
- Project Resources Management
- Control Resources
- Project Communications Management
- Monitor Communications
- Project Risk Management
- Monitor Risks
- Project Procurement Management
- Control Procurements
- Project Stakeholder Management
- Monitor Stakeholder Engagement
Post-Launch Product Management
- Conduct Post-Launch Audits
- Track Customer Satisfaction
- Leverage Cross-Function Team
- Reassess Industry Movement
- Reevaluate Competitor Actions
- Conduct Win-Loss Studies
- Evaluate Metrics and KPIs
- Analyze Product Profit & Loss
- Refine Value-Based Pricing
- Improve Promotional Programs
- Gauge Channel Performance
- Rationalize Portfolios
- Discontinue Products
Closing Process Group
- Project Integration Management
- Close Project or Phase
